BYB - By Bandana is a luxury kidswear and familywear brand founded by fashion designer Bandana Kumar, a NIFT Kolkata postgraduate with over two decades of experience in fashion design, product development and retail.

BYB is a reflection of her belief that Children grow up, moments pass, but the memories remain. BYB was created to make those moments more beautiful - with thoughtfully crafted pieces that celebrate the joy, beauty and little luxuries of childhood.

At BYB, every piece is created with intention - from carefully selected natural fabrics and contemporary silhouettes to intricate hand embroidery and considered finishing. We work in limited quantities and follow a conscious, made-to-order approach, allowing us to focus on craftsmanship rather than mass production.

What began with a focus on children has naturally evolved to include familywear - bringing the same design philosophy, craftsmanship and quiet luxury to the people who share these moments with them.

Our design philosophy is simple: luxury should feel beautiful, comfortable and meaningful.