✨ About Us – BYB PREMIUM
At BYB PREMIUM, we believe luxury is more than fashion — it is heritage, craftsmanship, and timeless beauty.
Established in 2021, BYB PREMIUM is a luxury fashion brand available across premier marketplaces such as AZA, Pernia Pop-Up Shop, Ogaan, and more, bringing curated elegance to discerning customers both nationally and globally.
Our collections are designed to celebrate life’s most cherished moments, blending traditional artistry with modern elegance. From intricate hand embroidery to the delicate grace of pure fabric, every piece is thoughtfully handcrafted, never mass-produced — because true luxury lies in attention to detail and authenticity.
💌 A Note from Our Founder
YB PREMIUM was born from a dream — to create clothing that is more than attire, but a celebration of heritage, grace, artistry, and individuality.
My journey began with a deep love for India’s artisanal traditions. With over 19 yrs of experience in the fashion industry, I have had the privilege of working across design, retail, and collaborations with many multinational brands. These experiences shaped my vision for BYB PREMIUM — a brand that brings together artisanal heritage and modern luxury.
For me, every garment is personal. It is a story stitched with care, love , precision and a piece of heritage made timeless. "My hope is that when you wear BYB PREMIUM, you don’t just wear fashion — you experience the harmony of comfort and couture,
With gratitude,
Bandana Kumar
Founder, BYB PREMIUM