About Us

BYB Premium is a luxury brand based in Bangalore that specializes in crafting exquisite kids wear. With a strong focus on premium fashion and high-quality products, the brand caters to fashion-forward juniors who appreciate style and sophistication. BYB Premium offers a diverse range of styles, including loungewear, casual wear, smart casuals, occasion wear, Indian ethnic wear, and Nightwear, ensuring that every child looks and feels their best.

Brand Core Values:

1. Quality: BYB Premium is committed to delivering impeccable quality in every aspect of its products. From fabric selection to craftsmanship, the brand ensures that each piece meets the highest standards of excellence.
2. Style: With a keen eye for fashion trends and a dedication to creating unique designs, BYB Premium strives to offer stylish and fashionable Kidswear that reflects the latest in children's fashion.
3. Comfort: Recognizing the importance of comfort for children, the brand pays meticulous attention to the comfort and functionality of its garments, ensuring that children can move freely and comfortably.
4. Craftsmanship: BYB Premium takes pride in its meticulous craftsmanship, paying attention to the smallest details to create garments that are not only visually appealing but also built to last.
5. Customer Satisfaction: The brand places utmost importance on customer satisfaction. By providing exceptional service and listening to customer feedback, BYB Premium aims to create a positive and memorable experience for every customer.

Bandana Kumar (Founder and Director)

Bandana Kumar, an artist and fashion enthusiast, discovered her passion for art and fashion at a young age. With a remarkable talent for illustration, she actively participated in numerous regional art festivals and achieved several National awards, including recognition in Madhubani painting. After completing her post-graduation, Bandana realized her true potential and decided to pursue a career in the design field. She enrolled in Fashion Designing at the esteemed National Institute of Fashion Technology in Kolkata. Since then, she has had the privilege of collaborating with renowned National and International high-end brands until 2020.

Career

After completing her post-graduation course at NIFT, Bandana Kumar gained valuable experience working with renowned global brands such as Landmark Group Dubai, Walmart India, Reliance Trends, and Gini & Jony. With 18 years of expertise in retail and design, specializing in kids wear, Bandana Kumar made the exciting decision to launch her own label.

Success Stories

At BYB PREMIUM, we are proud in being a part of numerous esteemed platforms, offering our premium products to a wide range of customers. Our success stories are deeply rooted in collaborations with renowned platforms such as Aza Fashions, Pernia's Pop-up shop, Ogaan, Jaypore, Little Muffet, FirstCry, Myntra, Flipkart and Nykaa. Through these partnerships, we have been able to showcase our exceptional collection and cater to the diverse preferences of our valued customers. Being featured on these esteemed platforms reflects our commitment to delivering top-notch quality and exquisite designs that resonate with fashion enthusiasts across the country. We are honored to have the opportunity to serve our customers through these well-established channels and look forward to continuing this journey of style and excellence.